Rašković Matevž

Associate Professor of International Business & Strategy, Auckland University of Technology, New Zealand

Matevž moved to New Zealand in February 2018. Born in Slovenia, Matevž received his PhD and MSc from the University of Ljubljana, Slovenia in 2012 and 2007. He is the recipient of the 2013 University of Ljubljana President’s Award for Outstanding Achievement of Young Faculty. Matevž was a Fulbright Fellow at Harvard University, FAS Sociology in 2017 and a visiting doctoral student at Harvard, FAS Sociology in 2010-2011. He is the recipient of the 2019 Victoria University of Wellington Teaching Excellence Award. Matevž was an Assistant Professor of International Business at the University of Ljubljana, School of Economics and Business (2013-2018), a Senior lecturer of International business at Victoria University of Wellington (2018-2022), a Director of Learning & Teaching at Victoria University of Wellington (2020-2021), a Director of the Executive MBA at Victoria University of Wellington (2021-2022), and in March 2022 Matevž joined Auckland University of Technology as an Associate Professor of International Business & Strategy.

He is the recipient of a 2019 Victoria Business School Learning & Teaching Innovation grant. Through the Māmani Whakaaro project supported by the grant, he works with Maori and Pasifika students in expanding their global mindset. Matevž is the co-author of the book “Understanding a Changing China: Key Issues for Business” with Howard Davies (Routledge, 2018). He received the Best Reviewer Award at the 2020 Academy of International Business (AIB) annual conference, and the Best Reviewer Award at the 2015 AIB-CEE chapter conference in Budapest, Hungary.

Matevž is also Vice-President Marketing at the Australia and New Zealand International Business Academy (ANZIBA) and a Member of the Academic Advisory Team for the Southeast Asia Centre of Asia-Pacific Excellence. He is a guest professor at the University of Ljubljana, School of Economics and Business (triple accredited) in Slovenia and Zhejiang University, School of Management in China (Master’s Program in Innovation, Entrepreneurship and Global Leadership-PIEGL).

Research projects: Prof. Rašković’s research interests focus on approaching international business phenomena through an economic sociology lens. His research focuses on the intersection of identity, culture and consumer behaviour. His research in particular addresses issues related to generational cultures and their link to international consumer dispositions of young adults (i.e. consumer cosmopolitanism and ethnocentralism). A lot of his research is of comperative nature, focusing on Central and Eastern Europe and East Asia (China, Japan). His current research projects involve looking at within-country differences in consumer characteristics of Millennials in China. In another project, he is exlploring the influence of indigenous cultures on internationalization patterns of firms in the South Pacific (especially New Zealand).