Geronimo Comba Trpin was born in Miramar, Argentina, and grew up closely connected to his Slovenian roots, as his grandparents were Slovenian. He is a lawyer specializing in international law and a digital marketing expert with experience working with numerous companies, helping them grow by strengthening their communication and designing more effective marketing strategies.

He is an active member of the Slovenian society in his hometown, where he participates in cultural and community initiatives that preserve Slovenian heritage in Argentina. Driven by his family roots and the values he was raised with, he has a strong desire to return to Slovenia and experiences firsthand how the country—both as a nation and through its businesses—communicates and builds relationships with the world.